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Customer relationship management helps in profiling prospects, understanding customer needs, and in building relationships with them by providing the most suitable products and enhanced customer service. It integrates back and front office systems to create a database of customer contacts, purchases, and technical support, among other things and this database helps the company in presenting a unified face to its customers, and improve the quality of the relationship, while enabling customers to manage some information on their own.

IITC undertakes complex CRM implementations in collaboration with partners to ensure the integration of solutions with customer’s business requirements. IITC has several years of experience and capabilities in implementing CRM Applications in partnership with global companies through their consulting and technology expertise.